HPM tawarkan nilai lebih mobil Jepang di tengah persaingan produk
Umum Jakarta (ANTARA) - PT Honda Prospect Motor (HPM) menawarkan nilai lebih pada mobil Jepang di tengah persaingan produk otomotif yang semakin ketat dengan penawaran produk kendaraan dari China yang spesifikasinya bersaing dan harganya lebih terjangkau.
"Kami memberikan nilai yang lebih, dari reliability (keandalan) sampai ke purnajual, termasuk servis dan nilai jual juga bagus," kata Direktur Penjualan, Pemasaran, dan Purnajual PT HPM Yusak Billy di Sentul International Circuit, Bogor, Jawa Barat, Minggu.
Di Indonesia, yang selama ini didominasi produk otomotif Jepang, produk mobil China sudah mulai diakui dan diterima oleh konsumen karena menawarkan fitur lebih lengkap dengan harga yang lebih terjangkau dibandingkan dengan harga mobil Jepang.
Berkenaan dengan hal itu, Billy mengatakan bahwa harga mobil pabrikan Jepang di Indonesia sepadan dengan nilai yang akan didapat oleh konsumen dalam hal kualitas produk, layanan purnajual, dan nilai jual kembali.
"Mobil Jepang tidak mahal. Konsumen tidak akan khawatir karena nilai yang kita berikan tinggi sekali untuk mereka," kata Billy.
Baca juga: Merek mobil China borong banyak penghargaan di IIMS 2024
Mobil buatan Tiongkok yang telah mengaspal di Indonesia di antaranya Wuling, Chery, DFSK, Haval, Maxus, NETA, dan BYD.
Produsen mobil China juga telah menyampaikan keseriusan upaya untuk meningkatkan layanan purnajual di Indonesia.
Selain produsen China, perusahaan otomotif asal Vietnam VinFast juga sudah mulai menjajaki pasar Tanah Air.
Baca juga: Mobil Jepang kian populer di Korea Selatan
Baca juga: Produsen mobil China catat lonjakan penjualan di Januari-Februari 2024
Recommended Reading
Eye Ointment Recall: Walmart, CVS Products May Pose Infection Risk
Eye Ointment Recall: Walmart, CVS Products May Pose Infection Risk Eye Ointment Recall: Walmart, CVS Products May Pose Infection Risk
Egypt's non-oil business sector hurt by Suez Canal disruption, PMI survey shows
Egypt's non-oil business sector hurt by Suez Canal disruption, PMI survey shows Egypt's non-oil business sector hurt by Suez Canal disruption, PMI survey shows
Magnolia berry compound may help treat colon cancer, study finds
Magnolia berry compound may help treat colon cancer, study finds Magnolia berry compound may help treat colon cancer, study finds
Powell to lean hawkish during Senate testimony this week- ANZ
Powell to lean hawkish during Senate testimony this week- ANZ Powell to lean hawkish during Senate testimony this week- ANZ
Nikkei leads Asia higher, packed week for events ahead
Nikkei leads Asia higher, packed week for events ahead Nikkei leads Asia higher, packed week for events ahead
Dollar eases as Fed clues awaited; bitcoin hits 2-year high
Dollar eases as Fed clues awaited; bitcoin hits 2-year high Dollar eases as Fed clues awaited; bitcoin hits 2-year high
Rheumatoid arthritis: Blood biomarkers linked to heart disease risk
Rheumatoid arthritis: Blood biomarkers linked to heart disease risk Rheumatoid arthritis: Blood biomarkers linked to heart disease risk
Can Dell become the next $100 billion chip stock as AI sales surge?
Can Dell become the next $100 billion chip stock as AI sales surge? Can Dell become the next $100 billion chip stock as AI sales surge?
Futures turn lower, OpenAI's reported board plans - what's moving markets
Futures turn lower, OpenAI's reported board plans - what's moving markets Futures turn lower, OpenAI's reported board plans - what's moving markets
Prostate cancer: Two subtypes discovery may lead to better treatments
Prostate cancer: Two subtypes discovery may lead to better treatments Prostate cancer: Two subtypes discovery may lead to better treatments
Long COVID brain fog: What happens in the brain?
Long COVID brain fog: What happens in the brain? Long COVID brain fog: What happens in the brain?
Wegovy for weight loss: Can you overcome the weight loss plateau?
Wegovy for weight loss: Can you overcome the weight loss plateau? Wegovy for weight loss: Can you overcome the weight loss plateau?